you know what ring em up becky >> years ago when i set out to create a pillow for myself, uh, once i made that and i knew it worked, i wanted to create the world's best pillow that did everything. i wanted to be able to see anybody on the street and say, "what would you like to see in a pillow?" if they said, "i want to wash it and dry it," i made mine for washer and dryer. if they said, "i want mine to conform exactly to me as an individual," that's what my pillow will do. every thing-- you can ask anybody, anywhere-- what they want to see in a pillow, my pillow has it. it stays cool. you don't have to flip it to the cool side. it conforms-- wherever you set it, it holds your neck in your exact position for you so you get deep sleep that you need, that deep, healing sleep you need. it stays cool, it's healthy, it's non-allergenic for anybody with allergies. it's antimicrobial, won't hold fungi or mold and it lasts 10 years and it won't go flat. pillows are made to go flat. mine will not go flat. you can throw it in the washer and dryer, it doesn't hurt. it stays the same for 10 years and you can't beat it. we have a 60-day money-back guarantee.